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Rainbow Crystal Ruffle Swim
Regular price $52.00Regular priceUnit price per -
Pink Birthday Girl Gem Swimsuit
Regular price $48.00Regular priceUnit price per -
Periwinkle Gingham Ruffle Skirted Bikini
Regular price $34.00Regular priceUnit price per -
Periwinkle Gingham Swim Shorts
Regular price $29.00Regular priceUnit price per -
Multi Popsicle Swim Shorts
Regular price $29.00Regular priceUnit price per -
Periwinkle Whale Ruffle One Piece
Regular price $34.00Regular priceUnit price per -
Periwinkle Whale Rashguard Set
Regular price $40.00Regular priceUnit price per -
Orchid Petal Floral Ruffle One Piece
Regular price $34.00Regular priceUnit price per -
Pink Floral Ruffle Skirted Bikini
Regular price $38.00Regular priceUnit price per -
Flip Sequins One Piece Suit
Regular price $44.00Regular priceUnit price per$0.00Sale price $44.00 -
Lavender Haze Super Goggles
Regular price $29.00Regular priceUnit price per -
Pink Splash Goggles
Regular price $29.00Regular priceUnit price per
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Vendor:Viverano Organics
Isla Bowtie Chambray Baby Romper
Regular price $44.00Regular priceUnit price per -
Vendor:Viverano Organics
Pearl Grey Tennis Collar Striped Knit Top + Short Set
Regular price $68.00Regular priceUnit price per -
Vendor:Viverano Organics
Ruffle Collar & Floral Embroidered Knit Pullover Set
Regular price $68.00Regular priceUnit price per -
Vendor:Viverano Organics
Hot Air Balloon Embroidered Knit Pullover Set
Regular price $68.00Regular priceUnit price per -
Vendor:Viverano Organics
Fuzzy Flower & Heart Sweater Knit Cardigan Set
Regular price $68.00Regular priceUnit price per -
Vendor:Sweet Wink
Ditsy Floral Bow Patch T-Shirt
Regular price $34.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Periwinkle Gingham Polo Playsuit
Regular price $35.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Pink Floral Ruffle Skirted Bikini
Regular price $38.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Orchid Petal Floral Ruffle One Piece
Regular price $34.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Periwinkle Whale Flutter Dress
Regular price $38.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Periwinkle Whale Polo
Regular price $30.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Periwinkle Whale Rashguard Set
Regular price $40.00Regular priceUnit price per
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LOLA + THE BOYS
Founded in Chicago by Irina Ovrutsky, a mom of three, Lola +...
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SWEET WINK
Created by mother-daughter duo Wendi and Samantha, Sweet Wink is known for...
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SWEET BAMBOO
Known for their sustainable, ultra-soft bamboo fabric, Sweet Bamboo offers a range...
Lola + the Boys makes fun clothing for fun kids, and at RUE + ROE, we are all about it! Playful designs, eye-catching embellishments, kid + mom appoved!
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Vendor:Lola and The Boys
Rainbow Sequin Short Set in Pink
Regular price $64.00Regular priceUnit price per -
Only 1 Left in Stock
Vendor:Lola and The BoysPink Hailey Bow Set
Regular price $58.00Regular priceUnit price per -
Vendor:Lola and The Boys
Pink Gems Emoji Romper
Regular price $54.00Regular priceUnit price per -
Vendor:Lola and The Boys
Pink Glitter Unicorn Slides
Regular price $45.00Regular priceUnit price per -
Vendor:Lola and The Boys
Black Glitter Rainbow Slides
Regular price $42.00Regular priceUnit price per -
Vendor:Lola and The Boys
Crystal Bow Denim Jacket
Regular price $98.00Regular priceUnit price per -
Vendor:Lola and The Boys
Lavender Crystal Hearts Set
Regular price $76.00Regular priceUnit price per -
Vendor:Lola and The Boys
Rose Magic Paillette Dress
Regular price $58.00Regular priceUnit price per -
Vendor:Lola and The Boys
Rainbow Crystal Ruffle Swim
Regular price $52.00Regular priceUnit price per -
Vendor:Lola and The Boys
Metallic Track Shorts in Pink
Regular price $32.00Regular priceUnit price per -
Vendor:Lola and The Boys
Hologram Ruffle Skort
Regular price $48.00Regular priceUnit price per -
Vendor:Lola and The Boys
Happy Rainbow Metallic Dress
Regular price $48.00Regular priceUnit price per
RUE + ROE loves Super Smalls! Accessories that spark creativity + imagination, Super Smalls make the perfect gifts + treats for your littles!
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Vendor:Super Smalls
Lavender Haze Super Goggles
Regular price $29.00Regular priceUnit price per -
Vendor:Super Smalls
Dolphin Dive Goggles
Regular price $29.00Regular priceUnit price per -
Vendor:Super Smalls
Pink Splash Goggles
Regular price $29.00Regular priceUnit price per -
Vendor:Super Smalls
Mermaid In Training Goggles
Regular price $29.00Regular priceUnit price per -
Vendor:Super Smalls
Dinner & A Movie Clip-On Earring Set
Regular price $28.00Regular priceUnit price per -
Vendor:Super Smalls
Beauty Sleep Self Care Kit
Regular price $34.00Regular priceUnit price per -
Vendor:Super Smalls
Hanukkah Activity Set
Regular price $25.20Regular priceUnit price per$36.00Sale price $25.20Sale -
Only 1 Left in Stock
Vendor:Super SmallsLove In Bloom Gem Hair Clips
Regular price $24.00Regular priceUnit price per -
Vendor:Super Smalls
Garden Party Mixed Set
Regular price $28.00Regular priceUnit price per -
Vendor:Super Smalls
Black Tie Mega Jewelry Set
Regular price $39.00Regular priceUnit price per -
Vendor:Super Smalls
Heart to Heart Bracelet Set
Regular price $34.00Regular priceUnit price per -
Vendor:Super Smalls
Self Care Nail Kit
Regular price $36.00Regular priceUnit price per
Have you ever heard: "It's so hard to find cute boys clothes!" Welcome to RUE + ROE... we love to curate the coolest looks for your boys - baby though big kid!
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Vendor:Mille Loves Lily
Blue Construction Site S/S Polo
Regular price $29.00Regular priceUnit price per -
Vendor:Mille Loves Lily
Periwinkle Whale Polo
Regular price $30.00Regular priceUnit price per -
Vendor:Lola and The Boys
Space Patches Velour Set
Regular price $68.00Regular priceUnit price per -
Vendor:Lola and The Boys
Graphic Star Short Set
Regular price $62.00Regular priceUnit price per -
Sold outVendor:Sweet WinkEgg Hunter Sage Short Sleeve T-Shirt
Regular price $29.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Matchbox Cars S/S Bamboo Raglan Henley
Regular price $28.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Black Classic Bamboo Shorts
Regular price $28.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Rock N Roll Blue S/S Bamboo Raglan Henley
Regular price $28.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Pirates Ahoy S/S Bamboo Raglan Henley
Regular price $28.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Navy Classic Bamboo Shorts
Regular price $28.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Beach Days Bamboo S/S Pajama Short Set
Regular price $42.00Regular priceUnit price per -
Vendor:Sweet Bamboo
Construction Site Bamboo Pajama Set
Regular price $44.00Regular priceUnit price per
Major clearance on brands like Lola and the Boys, Sweet Bamboo, Ruffle Butts, Mish and more!
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Sold outVendor:Three Wildflower DesignsCatch Ya On The Flip Side T-Shirt
Regular price $26.60Regular priceUnit price per$38.00Sale price $26.60Sold out -
Only 1 Left in Stock
SaleVendor:Lola and The BoysPink Iridescent Heart Cowgirl Boots
Regular price $47.60Regular priceUnit price per$68.00Sale price $47.60Sale -
Only 1 Left in Stock
SaleVendor:Lola and The BoysCrystal Emoji Joggers
Regular price $33.60Regular priceUnit price per$48.00Sale price $33.60Sale -
Vendor:Lola and The Boys
Unicorn Lovers Sequin Bomber
Regular price $61.60Regular priceUnit price per$88.00Sale price $61.60Sale -
Vendor:Lola and The Boys
Ruffle Rainbow Gem Shirt
Regular price $36.40Regular priceUnit price per$52.00Sale price $36.40Sale -
Vendor:Lola and The Boys
Shimmer Tinsel Party Skirt
Regular price $39.20Regular priceUnit price per$56.00Sale price $39.20Sale -
Only 1 Left in Stock
SaleVendor:Lola and The BoysI Dream of Rainbows Silk Short Set
Regular price $44.80Regular priceUnit price per$64.00Sale price $44.80Sale -
Only 1 Left in Stock
SaleVendor:Lola and The BoysWomen's Sky Feather Silk Set - Mommy + Me!
Regular price $53.20Regular priceUnit price per$76.00Sale price $53.20Sale -
Only 1 Left in Stock
SaleVendor:Lola and The BoysSky Feather Silk Set - Mommy + Me!
Regular price $47.60Regular priceUnit price per$68.00Sale price $47.60Sale -
Only 1 Left in Stock
SaleVendor:Lola and The BoysSnow Angel Shimmer Dress
Regular price $68.60Regular priceUnit price per$98.00Sale price $68.60Sale -
SaleVendor:Lola and The BoysAudrey Faux Fur Coat
Regular price $98.00Regular priceUnit price per$140.00Sale price $98.00Sale -
Vendor:Lola and The Boys
Pinkie Happy Emoji Dress
Regular price $47.60Regular priceUnit price per$68.00Sale price $47.60Sale
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ABOUT THE OWNERS.
RUE + ROE was established in 2022 by Briana Abedi + Madeline Kaufmann (with a lot of love, hard work and many laughs!). After working together for over 15 years in fashion, marketing, sales and e-commerce, Briana + Maddie are paving their own way through children's retail with an innovative, experiential approach to shopping.
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THE BRICK + MORTAR.
RUE + ROE is based in the heart of the Kentlands community of Gaithersburg, Maryland and online, offering nationwide shipping for apparel, accessories and gifts. And more than just retail - at the brick and mortar you will find RUE + ROE hosting pop-up events to promote local businesses and side-hustling-mamas alike!
