IN THE PRESS

"Co-founders Maddie Kaufmann and Briana Abedi opened Rue + Roe in Gaithersburg’s Kentlands area in August, creating a store that doubles as a welcoming space for toddler yoga classes, book readings, music and the like..."

RUE + ROE won Best Children's Boutique in DC Modern Luxury 2023 Best Of Issue.

RUE + ROE, located at 217 Market St W in Gaithersburg’s Kentlands neighborhood, has been named “Best Children’s Boutique’ by DC Magazine. According to RUE + ROE,the store offers hard-to-find, carefully curated childrenswear, that’s made shoppable online and in person. The store has also found success hosting small-scale events and activities for children and families.

RUE + ROE won Best Local Children's Boutique Runner Up in the 2023 Best for Families Washington Family Magazine!

"Join us for an exciting POP-UP SHOP featuring three women-owned businesses: RUE + ROE – a children’s boutique.."

"RUE + ROE is based in the heart of the Kentlands community of Gaithersburg, Maryland and online, offering nationwide shipping for apparel, accessories and gifts. RUE + ROE carries carefully curated, specialty items, most of which are sourced from women-owned, sustainable brands that are eco-friendly, and ethically made. And more than just retail – at the brick and mortar you will find RUE + ROE hosting pop-up events..."

"Upscale children’s boutique RUE + ROE is coming to 217 Market St W in Gaithersburg, the former site of My Big Finds (now located at 129 Commerce Square Pl. in the in the Kentlands.)  According to the owners, RUE + ROE offers hard-to-find, carefully curated childrenswear, shoppable online and in person. The store also plans on hosting small-scale events and activities for children and families, with a focus in supporting local businesses..."

"RUE + ROE is officially OPEN Shop the cutest childrenswear in town at 217 Market Street W, Gaithersburg, MD 20878 and stay tuned for their grand opening on September 17..."

"Nestled in the heart of the Kentlands community in Gaithersburg, Maryland, RUE + ROE stands as a beacon of innovative retail, merging fashion, sustainability, and community engagement. Established in 2022 by Briana Abedi and Madeline Kaufmann, two seasoned professionals with a shared passion for fashion and a determination to create something exceptional..."