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Lola + the Boys makes fun clothing for fun kids, and at RUE + ROE, we are all about it! Playful designs, eye-catching embellishments, kid + mom appoved!
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RUE + ROE loves Super Smalls! Accessories that spark creativity + imagination, Super Smalls make the perfect gifts + treats for your littles!
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Have you ever heard: "It's so hard to find cute boys clothes!" Welcome to RUE + ROE... we love to curate the coolest looks for your boys - baby though big kid!
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Major clearance on brands like Lola and the Boys, Sweet Bamboo, Ruffle Butts, Mish and more!

  • ABOUT THE OWNERS.

    RUE + ROE was established in 2022 by Briana Abedi + Madeline Kaufmann (with a lot of love, hard work and many laughs!). After working together for over 15 years in fashion, marketing, sales and e-commerce, Briana + Maddie are paving their own way through children's retail with an innovative, experiential approach to shopping.

  • THE BRICK + MORTAR.

    RUE + ROE is based in the heart of the Kentlands community of Gaithersburg, Maryland and online, offering nationwide shipping for apparel, accessories and gifts. And more than just retail - at the brick and mortar you will find RUE + ROE hosting pop-up events to promote local businesses and side-hustling-mamas alike!